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PRINT & OOH

There was a time when things weren't so deep.

To want a Fanta was reason enough to get a Fanta.

But ever since vitamins, probiotics, and deep worldviews took over the soda aisle, being everyone’s favorite fluorescent fruit soda hasn’t felt like enough.

Maybe replacing our logo with a QR code and asking the world to give us a new purpose was… a bit much, but thanks to our fans’ support, we emerged with a simpler, more enlightened mindset:

Fanta is soda,

free from the stress of worldly expectations.

Because in a deep world, Fanta’s not that deep.

Launch

(into an existential crisis)

Print

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Tasty Soda.png

OOH

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Happiness OOH.jpg

Meaning OOH.jpg

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Reels

Simple in message. Deep in socials.

They say it's good to verbalize your feelings.

Audio

Fanta x CoStar

Astrological guidance for a depth-avoidant life.

Copywriter/TikTok Animator: Tim Gagnon

Copywriters: Conor O’Callaghan, Macy McKeegan, Johanna Asplund, and Riley Prater

Art Director: Gabi Colaneri

School: The Book Shop School of Ads