Casetify

In under a decade, Casetify built a global following around their “real cute, real tough” cases through a series of visual campaigns featuring power drills and errant skateboards out to destroy your phone. But aside from handy people and skateboarders, what do Casetify users really look like?

Turns out they’re a pretty diverse set united by a desire for visibly expressing themselves and keeping their devices safe, so the goal for this spec campaign was to honor those desires while defining their sprawling community under a tagline: “Contain your selves.”