Buck Mason

Inspired by classic American wardrobe staples, Buck Mason founders Sasha and Erik went through fifty prototypes of their plain white t-shirt before launching. It was all to ensure their shirts wouldn’t just look like a classic, but also last like one.

We sought to honor their time-tested mindset by creating long-copy ads that not only looked like something out of the Golden Age of advertising, but told a vital, damn good story like them.